How Owning Your Story Unlocks Growth in Your Procurement Career.

If you want to stand out in a more competitive procurement job market or simply grow where you are, your story matters more than ever.

Right now, many procurement professionals are facing a difficult environment. Fewer roles. More restructures. Less internal movement. And more competition when opportunities do arise.

So how do you create new possibilities when the market feels tight?
You make yourself visible for the right opportunities by telling your story well.

Not in a salesy, over-the-top way.
But in a way that’s clear, credible and aligned with where you’re heading next.

This is one of the biggest mindset shifts I help clients make. Your experience alone doesn’t speak for itself. Your story does.

Why Telling Your Story Well Matters Now More Than Ever

We remember stories. We relate to stories. And more importantly, we trust people through stories.

At senior levels, storytelling becomes a key skill. It can build your credibility, influence and career momentum, both internally and externally.

But here’s the challenge I see time and time again.

Many procurement professionals don’t know how to talk about themselves without feeling awkward, arrogant or unclear.
So they say less. They wait. They hope their work speaks for itself.

In a quieter market, that silence can cost you growth opportunities.

When You Can’t Tell Your Story, You Get Overlooked

If you’re struggling to explain your journey or value, you risk being invisible to the right people.

That affects your career progression in ways you might not see at first:

• You apply for roles but don’t hear back
• You’re not being considered for the roles you want
• You feel undervalued, stuck or unsure how to stand out
• You avoid LinkedIn or feel awkward about networking
• You find interviews frustrating because you don’t know what to say or where to start

And it’s not just about external opportunities. When you don’t show up confidently within your current organisation, you miss out on stretch projects, sponsorship and recognition that could move you forward.

What I Hear From Clients Before We Work Together

“I’m not very good at selling myself.”

“It’s just my job. Nothing special.”

“I feel like I’m doing all the right things, but none of them are working.”

“I don’t know how to talk about what I’ve done without sounding full of myself.”

What I hear beneath all that is this:
You haven’t shaped your story yet. And you don’t realise how powerful it could be.

If you're feeling stuck, invisible or unsure of your next step, your story might be the missing piece.

What a Strong Career Story Can Do for You

When you own your story and start sharing it with clarity, everything changes.

You become:

• More visible to hiring managers and internal leaders
• Easier to recommend, refer or promote
• More confident in interviews and conversations
• Aligned with the right kinds of opportunities, not just the ones you could do

You stop saying yes to the wrong roles and start recognising what’s right for you.
You speak about your strengths without second-guessing or apologising.

How I Help My Clients Shape a Story That Lands

This isn’t about sounding impressive. It’s about being intentional, clear and authentic.

Here’s how we work through it:

• Identify your unique value: What makes you different? What impact have you had? What are you proud of?
• Look forward, not just back: Your story should speak to where you're going, not just where you’ve been.
• Use evidence, not fluff: Data, feedback and tangible examples give your story weight.
• Tailor it for impact: Your story should work on your CV, on LinkedIn, in interviews and internal conversations.

The process is different for everyone. Some clients need help unearthing their value. Others know it but can’t explain it clearly. Either way, we start where you are and build from there.

It’s Not About Selling. It’s About Showing Up

When your story feels honest and clear, you don’t need to sell yourself.

Instead, you’re:

• Confident in your voice
• Clear in your positioning
• More resilient in a challenging market
• Better equipped to lead, influence and grow

And yes, telling your story well can even make you enjoy your current role more. When others understand your value, your relationships improve, your visibility increases and new opportunities often follow.

Ready to Articulate Your Value and Create Career Growth That Feels Aligned?

If you’re ready to shape a career story that reflects your strengths, builds your confidence and gets you noticed for the right opportunities, let’s talk.

Book your free Career Momentum Call today.
We’ll explore where you're stuck and what story will help you move forward, whether you're job searching now or planning ahead.

When you know how to tell your story well, you stop chasing opportunities.
You start creating them.